It can be time consuming to write a blog, but blogging about your starting business has its benefits. A blog can be a great platform to demonstrate your industry expertise, put a human face to your business and engage with your customers.

Even if your goal is to drive awareness of your business, that doesn't mean that your blog has to be all about your business. In fact, it shouldn't sound like an advertisement. Writing about an industry or topic you follow often works best. Since you'll be writing on an ongoing basis, you should make sure the theme you choose is one that excites you and can produce more than a few posts. It's helpful to make a list of topics for your first ten blog posts to see how quickly the ideas flow.